We Build Unified Apps & Digital Experiences for Heritage Sports Brands
Fans expect real-time, interactive experiences, and we specialize in creating custom mobile apps and immersive experiences for heritage brands in the sports industry.
We’ve worked with 10% of the Fortune 500
DC United / Fruitist
Digital Fan Engagement Before Matches
Challenges
- Pre-Match Downtime Engagement
Fans often found themselves waiting idly before matches, leading to missed opportunities for engagement. The club needed a solution to turn this downtime into an interactive experience that aligned with its tech-forward brand. - Sponsor Integration Without Disruption
Fruitist sought authentic integration that drove in-stadium purchases without detracting from the fan experience.
Solution
- Gamified Pre-Match Activity
Shockoe developed the "Berry Catch Challenge" a mobile game where fans catch falling berries in a timed, interactive experience. - Sponsor-Driven Rewards
Players earned 50% off Fruitist concessions at specific stadium locations based on their scores, creating a direct link between gameplay and purchases. - Social Amplification
Integrated social sharing features encouraged fans to post scores, organically extending reach for both DC United and Fruitist.
Impact
- Elevated Fan Engagement
App usage surged during pre-match periods, transforming idle time into interactive moment. - Measurable Sponsor ROI
Fruitist saw increased sales at targeted concessions, validating the activation's effectiveness. - Scalable Framework
The project established a repeatable model for future sponsor integrations.
PGA Tour
Engaging fans with advanced mobile apps
The PGA Tour hosts the premier professional tours for golfers across the United States and North America. With millions of fans worldwide tracking elite players through countless tournaments, the organization needed a digital experience that not only reflected the prestige of its brand but also met the high expectations of its audience.
Challenges
- Fan Experience Expectations
Despite having an engaged fanbase, the PGA Tour mobile app needed improvement to meet the high standards of sports fans who expect a top-notch experience. - Content Personalization
With dozens of golfers competing simultaneously, fans struggled to easily follow their favorite players and access personalized content during tournaments.
Solution
- Personalized Fan Journeys
Shockoe introduced "YourTOUR," allowing fans to follow specific players and receive tailored updates. - Real-Time Course Intelligence
Enhanced hole-by-hole analytics and live scoring mirrored on-course player strategies. - Visual Storytelling
Integrated video highlights and "Shot of the Day" features brought tournaments to life.
Impact
- Deeper Fan Connections
Personalization drove longer app sessions and higher retention rates. - Modernized Brand Perception
The redesign positioned the PGA Tour as a leader in digital sports experiences. - Future-Ready Platform
A modular architecture allows for ongoing feature enhancements.
Joe Gibbs Racing
Captivating fans through immersive brand activations
Joe Gibbs Racing is one of the premier NASCAR Cup Series teams, founded by Pro Football Hall of Fame coach Joe Gibbs. With multiple championship wins and a dedicated fanbase, the team continues to innovate both on the track and in fan engagement strategies.
Challenges
- Sponsor Engagement Throughout Events
The team needed an innovative solution that would engage fans with their sponsors throughout the entire NASCAR event lifecycle, not just during the race itself. - Digital Brand Extension
The brand wanted to find ways to extend the race experience into digital channels that would generate measurable engagement with sponsors.
Solution
- AR Branded Filters
A "This Bud's For You" Instagram filter concept let fans create/share NASCAR-themed content. - Rewards Program
Fans earned exclusive merchandise by engaging with the filter, bridging digital and physical experiences. - Data-Driven Follow-Up
Seamless signup features enabled post-event communication to nurture long-term fan relationships.
Impact
- Expanded Sponsor Reach
User-generated content amplified Budweiser's visibility across social platforms. - Trackable Engagement
Metrics like filter usage and reward redemptions provided clear ROI pathways. - Fan Loyalty Building
Post-event interactions deepened connections between fans and sponsors.
Ready to transform Your fan experience?
Whether you’re looking to build immersive activations, redesign your mobile app, or explore new fan engagement strategies, Shockoe delivers tailored solutions that resonate with fans and sponsors alike.
