Pet Paradise®
Increase in Digital Bookings
Pet Paradise partnered with us to create a user-friendly booking app for pet owners. The previous booking system was confusing, leading to increased call volume and a less-than-ideal experience. The new app allows for easy booking of boarding, grooming, vet care, and day camp stays for pets.
After reviewing leading booking software across industries, we designed a new mobile app for Pet Paradise customers that blends industry best practices for a first-rate booking experience. The new mobile app allows owners to save pet information for faster booking, and make reservations directly through the mobile app. The on-screen step-by-step guide meant an intuitive and straightforward process for owners on the go.
The new app for Pet Paradise® mobile app allows owners to save pet information for faster booking, and make reservations directly through the mobile app. The on-screen step-by-step guide meant an intuitive and straightforward process for owners on the go.
Quality Metrics to Bark At
Since the app’s launch, Pet Paradise has seen a 30% YoY reduction in calls for booking reservations, and in turn, nearly half of all Pet Paradise bookings are made through the online or mobile booking solution. What’s more, users are spending more when they book, Pet Paradise has seen a 12% increase in add-on services since the app was launched.
A Unique Measure of Success
At Shockoe, our apps are normally available for users to download on their devices so our metrics focus on acquisition and retention. But with the Hy-Vee kiosk app running on a public device, we measured usage with sessions (not users) and tracked engagement based on successful searches. We also evaluated customer satisfaction with the kiosk by prompting an in-app survey that asked if and how the kiosk was helpful for them.
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This survey is designed to help heritage and iconic brand leaders objectively assess their current level of digital maturity and readiness for developing mobile apps and immersive experiences.
