App and DigiTal Experience Agency. We Make it Work - You Make it Matter.

Our collaborative approach ensures every digital experience aligns with your brand’s heritage — delivering unmatched value worthy of
the world’s most iconic brands.

With Shockoe, you get custom digital apps and digital experiences that are true-to-brand at white label speed.

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Our Mission

Technology should enhance lives, not complicate them. That’s why Shockoe was built on the belief that digital innovation must be human-centered. From mobile solutions to emerging tech, we bridge the gap between brands and their users, ensuring scalable, intuitive, and engaging experiences that are true to your heritage.

Who We Are

We Modernize Heritage Brands Without Compromising Their Legacy

Partnering with the likes of AWS, Microsoft, and Shopify, we craft digital solutions that honor tradition while driving growth. With 15+ years of experience, Shockoe has helped 10% of Fortune 500 companies bring 100+ custom mobile apps to life for the world’s most iconic companies.

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Awards & Recognitions

We’re honored to be recognized for our innovation, collaboration, and leadership in digital product development.
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Meet the Team

Great work starts with great people. At Shockoe, we hire experts who recognize that technology should enhance human connection.
Edwin Huertas

Chief Executive Officer

Edwin is the CEO and Founder, leading product innovation and technology strategy with over two decades of software engineering and digital transformation experience.
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Mike Dayton

Chief Growth Officer

Mike is the Chief Growth Officer at Shockoe, responsible for driving go-to-market strategy and scaling revenue through innovative sales and marketing approaches.
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Paulina Hidalgo

Chief Financial Officer

Paulina is the Chief Financial Officer at Shockoe, responsible for overseeing comprehensive financial strategy and operational excellence.
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Laurie Paciocco-Wood

Vice President of Client Strategy

Laurie is the Vice President of Client Strategy at Shockoe, focusing on deepening client relationships and crafting innovative digital solution strategies.
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Misty Smith

Vice President of Operations

Misty is the Vice President of Operations at Shockoe, responsible for guiding cross-functional teams and ensuring strategic alignment across company operations.
Linkedin
Edwin Huertas

Chief Executive Officer

Edwin is the CEO and Founder, leading product innovation and technology strategy with over two decades of software engineering and digital transformation experience.
Linkedin
Mike Dayton

Chief Growth Officer

Mike is the Chief Growth Officer at Shockoe, responsible for driving go-to-market strategy and scaling revenue through innovative sales and marketing approaches.
Linkedin
Paulina Hidalgo

Chief Financial Officer

Paulina is the Chief Financial Officer at Shockoe, responsible for overseeing comprehensive financial strategy and operational excellence.
Linkedin
Laurie Paciocco-Wood

Vice President of Client Strategy

Laurie is the Vice President of Client Strategy at Shockoe, focusing on deepening client relationships and crafting innovative digital solution strategies.
Linkedin
Misty Smith

Vice President of Operations

Misty is the Vice President of Operations at Shockoe, responsible for guiding cross-functional teams and ensuring strategic alignment across company operations.
Linkedin

Grow With Us

Join the Adventure

At Shockoe, we’re not just building apps—we’re shaping the future of digital experiences. If you’re passionate about solving problems, pushing creative boundaries, and working with cutting-edge tech, we’d love to hear from you.

We’ve worked with 10% of the Fortune 500

What They Say

WHAT OUR CLIENTS SAY

With 15+ years of experience, Shockoe has helped 10% of Fortune 500 companies bring 100+ custom mobile apps to life for the world’s most iconic companies.

Shockoe knows mobility. This makes them very strategically focused, which allows us to do more and stay on the cutting edge.

Frank Macrina
VP, Products and
Channels
VACU
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Shockoe knows mobility. This makes them very strategically focused, which allows us to do more and stay on the cutting edge.

Frank Macrina
VP, Products and
Channels
VACU
Read More
testimonial-slider-image-1.webp

Shockoe met their commitments and went above and beyond the original requirements. Their expert guidance on best practices was a strong contribution.

George Clyde
IT Manager
Valacta
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testimonial-slider-image-2.webp

Shockoe met their commitments and went above and beyond the original requirements. Their expert guidance on best practices was a strong contribution.

George Clyde
IT Manager
Valacta
Read More
testimonial-slider-image-2.webp

What We Do

Who We Serve

Our Company

© 2026 Shockoe. All rights reserved.

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Want to learn about how the assessment is scored?

This survey is designed to help heritage and iconic brand leaders objectively assess their current level of digital maturity and readiness for developing mobile apps and immersive experiences.

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